iv) Bringing More People Into Your Stores or Offices

Your Web site is particularly helpful in this area for those running TV or radio ads. Your customers can look at your Web site in order to get all of the information that they need.

v) Bringing More People Into Your Distributors' Stores

Wholesalers also benefit greatly by having a Web site. They can include on their site a search engine for all of their retailers. Therefore, when customers see a product advertised, they can look at the wholesalers Web site to find out where they can purchase it.

vi) Making Pictures, Sound and Film Files Available

The Web enables you to display photos, sound and short movie clips with less expense. Guitarist Jeff Smith for example, gets over 200 hits a day and markets his band's CDs on-line.

3) Getting Your Foothold In Cyberspace

Today, there are billion of companies with Web sites. You can be certain that a few of your competitors already have a presence on-line. However, it is still possible to become the dominant on-line influence in your industry. It is the way to gain a decent market share of Cyber shoppers. In a few years, when almost every company in the world will be on-line, customers will not be able to search through all of the million of names that a specific query in a directory found. They will, however, keep returning to the sites that gained their popularity now.

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