2) Leveraging Advertising Dollars

There is a limited amount of information that can be stuffed into a radio, TV or print ad. These mediums are expensive. However, include your company's URL in a small print ad or 30 second spot and you have now directed your customers to your Web site which contains enough sales information to make the sale.

i) Increasing Sales and Service

Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company's Web site is mentioned in your ad, customers will be able to look at your Web site and buy your products or service and learn about your services as soon as the urge hits them. 

ii) Reduce the Cost of Printing and Mailing your Catalogs

Companies can save hundreds of thousands of DHs in printing and mailing costs by putting their  catalogs on the Internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when you consider the number of people you can reach.

iii) Updating Information Quickly

Web sites can be updated as often as you like. The Nando Times, an online newspaper, updates  its site every five minutes and gets over 5.5 million hits per week. No other advertising medium is so quickly and economically changeable and the dynamic sites are those that get the hits.

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